Our next list concerns the psychology of insurance company literature. A catalogue of various rational and emotional strategies used by advertisers to sell insurance, from the late-18th to mid-20th centuries. Not an unimpressive feat; turning the spectres of Death and Injury into cashflow. Subscribe to receive an advance copy in your inbox. To launch at the Ephemera Society Winter Fair, at the Holiday Inn Bloomsbury, Sunday December 2nd (11-4).